20250911
Top 5 Misconceptions About Geolocation in iGaming — And the Truth Behind Them
This article was first seen on iGaming Expert, you can read the full article below, or view it directly here
Geolocation technology has become a cornerstone of regulated iGaming. It ensures players are betting legally, protects operators from regulatory risk, and builds trust with regulators and players alike. Yet despite its importance, geolocation is often misunderstood — seen as clunky, invasive, or simply a compliance burden.
At GeoLocs, we’ve spent over a decade delivering geolocation solutions to the iGaming industry. With billions of checks processed every year and a 100% client retention rate, we’ve heard every misconception in the book. It’s time to set the record straight. Here are the top five myths about geolocation — and the truth behind them.
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Misconception: Geolocation is just a compliance checkbox.
Reality: Compliance is only the beginning.
Yes, geolocation ensures players are within legal jurisdictions — but it can do much more. Location data, when used responsibly, provides valuable insights into player behaviour, helps detect fraud, and supports safer gambling initiatives. The real opportunity is using geolocation not just to meet regulations, but to deliver better player experiences and strengthen trust.
At GeoLocs, we are powering The Future of GeoLocation — where compliance and innovation go hand in hand.
- Misconception: Geolocation creates friction and frustrates players.
Reality: Done right, it’s seamless.
Players don’t want barriers between them and their entertainment. Historically, some geolocation tools slowed down onboarding or asked for confusing permissions — but the technology has moved on.
GeoLocs delivers a 99.5% success rate in player verification, far above industry averages. That means fewer false negatives, less frustration, and smoother access for players. Educating users clearly on why permissions matter also transforms what used to be a point of friction into a trust-building step.
- Misconception: Geolocation is unreliable at scale.
Reality: It’s already handling billions of checks.
With more jurisdictions regulating online gambling, scale and reliability matter more than ever. GeoLocs processes over 2 billion geolocation lookups every year, helping operators across multiple markets manage compliance and player safety at volume.
This level of scale doesn’t just prove reliability — it shows how central geolocation has become to the global iGaming ecosystem.
- Misconception: Geolocation takes months to integrate.
Reality: Operators can be up and running in days.
Speed to market is everything. Whether launching in a newly regulated jurisdiction or rolling out to a new region, operators can’t afford long integration cycles.
That’s why we designed GeoLocs to be fully integrated in under a week. It’s plug-and-play, without heavy development costs or complex onboarding. Fast deployment means operators can focus on growth, not technology headaches.
- Misconception: All geolocation solutions are the same.
Reality: Performance and expertise matter.
Not all providers are equal. Accuracy, player experience, regulatory credibility, and long-term support separate the leaders from the rest. GeoLocs is proud of its 100% client retention rate, which speaks volumes about the trust operators place in us to protect their businesses and enhance their player experiences.
Conclusion
Geolocation isn’t a burden — it’s a powerful enabler of safer gambling, smarter user experiences, and stronger operator-player trust. As the industry continues to expand into new markets, the role of geolocation will only become more central.
Our new brand represents this vision: The Future of GeoLocation. By combining compliance expertise with innovation, we’re helping operators see geolocation not as a myth-laden necessity, but as a strategic advantage for the years ahead.
At GeoLocs, we believe that future has already begun.
About GeoLocs
GeoLocs, developed by mkodo, is the leading geolocation provider built specifically for the iGaming, Lottery and Sports Betting industries. With over 14 years of experience, GeoLocs delivers trusted, accurate, and invisible compliance technology to some of the world’s top-tier operators. As the first geolocation supplier in iGaming, GeoLocs continues to innovate with next-generation technology, a partner-first philosophy, and a proven track record of success across global regulated markets.
GeoLocs processes over 10 Billion GeoLocation checks every year and has a 100% client retention rate, supporting compliance with complex regulatory frameworks including those in Brazil, Canada, and the United States. The platform is approved by GLI, AGCO, and other key regulators, and is ISO 27001 certified, reflecting its commitment to security and data protection.
Discover more at Geolocs.io